It was a last minute decision to go to BoatLife this year. A few of my suppliers were asking if I was going so I booked a ticket for day one.
With The Big One Show just around the corner I've been focused on getting everything ready for that but wanted to get a feel of this show which is the London Boat Show moved to a different venue in essence and to gauge whether it would suit the IBF brand
Being in two very large industries, fishing and boating it seems logical to go to both types of shows and after visiting BoatLife I left feeling as if I should be exhibiting next year.
These sort of shows definitely need to be attended if you want your brand name out there. As a visitor making B2B contacts and even more so as an exhibitor to promote the Hydrus range.
I'm going to focus on the Carp angling shows first to see if the Hydrus range of boats and accessories can do as well as it has done in the sea fishing market. I found some interesting products there that I'm excited to add to the website. The list of opportunities is growing for IBF and the amount of people out there offering help has been amazing.